Latest clearly sourced MAXGG coverage about Circana.
The American gaming market contracted sharply in July 2026, with total revenue dropping to $4.5 billion, down 10% year-over-year. Console hardware sales plummeted 29% to their worst performance since 2020, driven by declining Nintendo Switch 2 momentum
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Circana data reveals that 007 First Light led US game sales in May 2026, while total market spending rose to $4.18 billion.
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American video game spending fell by 21 percent in June 2026, driven by a difficult comparison to the launch of the Nintendo Switch 2 in June 2025.
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New data shared by Circana's Mat Piscatella reveals the top 20 best-selling GameCube games of all time in the United States, led by Super Smash Bros. Melee.
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Survey data from Circana indicates cost concerns are increasingly influencing cancellations of Xbox Game Pass, PlayStation Plus, and Nintendo Switch Online subscriptions.
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New data from Circana highlights how years of declining physical game sales and shifting consumer habits led to Sony's decision to halt physical disc sales in 2028.
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A new Circana report shows that budget concerns are increasingly driving players to cancel Xbox Game Pass, PlayStation Plus, and Nintendo Switch Online subscriptions.
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U.S. video game spending fell 10% year-over-year in July 2026 to $4.5 billion, driven by declines in content, hardware, and accessories, while subscriptions grew.
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According to new data from Circana, 63 percent of new physical games sold this year in the United States have been on Nintendo platforms.
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According to data shared by Circana analyst Mat Piscatella, Xbox physical software sales account for just over 4 percent of the US market in 2026.
2 min readCircana's July 2026 report reveals Activision's shadow-dropped Black Ops ports dominated US game sales, with the 14-year-old Black Ops 2 leading the entire market.
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A new Circana report reveals that US gaming hardware spending in July dropped 29 percent year-over-year, nearly matching the lows seen during 2020 component shortages.
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