Circana Data Reveals 63% of New Physical Games Sold in US This Year Are on Nintendo Platforms

New data shared by Circana indicates that a massive majority of new physical video games sold in the United States this year have been on Nintendo platforms. Specifically, Nintendo hardware accounted for 63 percent of all new physical game sales. However, it remains unclear how this specific percentage breaks down between the current Nintendo Switch and the upcoming or newly discussed Nintendo Switch 2 hardware.

Meanwhile, other console platforms captured smaller shares of the physical retail market for new releases. Circana's tracking reveals that PlayStation platforms accounted for 32 percent of physical games sold during the same timeframe. Microsoft's Xbox platforms trailed further behind, capturing just over four percent of total new physical game sales in the United States. Additional details regarding the broader market context or specific title sales were not immediately provided in the current report, though the data highlights the continued enduring strength of physical media on Nintendo systems.