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Gaming Industry and Business

Follow news about game studios, publishers and the business decisions affecting games, developers and players.

Gaming Industry and Business

Xbox Tests Ad-Supported Cloud Gaming as Microsoft Builds Cross-Platform Advertising Business

Microsoft began a limited Insider test in July that lets players stream owned Xbox games via cloud with pre-roll ads and one-hour sessions. The experiment aligns with research showing player preference for opt-in, non-disruptive ads, but the company has not linked the test to its Xbox Media Solutions advertising division.

2 min read