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Roblox

Latest clearly sourced MAXGG coverage about Roblox.

Dandy's World characters displayed on merchandise
Game Releases and Announcements

Dandy's World expands to Japan with InfoLens merchandise deal

BlushCrunch Studio has licensed Dandy's World merchandise rights to InfoLens for the Japanese market. The horror survival game, which has 7 billion lifetime plays on Roblox, will see plush dolls, gacha machine products, and digital merchandise through the

2 min read
Meta Horizon Create and Studio interface showing AI-powered game development tools
Game Releases and Announcements

Meta Launches AI-Powered Game Creation Tools for Horizon Platform

Meta announced Horizon Create and Horizon Studio, new development tools that let users build games with AI prompts on mobile and browser. Games created with these tools will be playable and discoverable directly on Facebook and Instagram.

2 min read
IAB PlayFronts 2026 conference stage in New York City
Gaming Industry and Business

IAB PlayFronts 2026 Pivots to Gaming ROI Over Audience Size

The Interactive Advertising Bureau's fifth-annual conference shifted its focus from proving gaming's advertising potential to measuring actual business impact, with speakers from Zynga, Roblox, and Google discussing how brands can track returns on gaming

2 min read