General Gaming
Electronic Arts Confirms Use of AI Voice Technology in NHL 27
Electronic Arts has confirmed it is using generative AI voice technology in NHL 27, stating that the tool will bring more variety to commentary.
2 min readElectronic Arts
Latest clearly sourced MAXGG coverage about Electronic Arts.
Gaming Industry and Business
Saudi Arabia Considers Merging Savvy and EA Into Gaming Supergroup
Saudi Arabia's Public Investment Fund is reportedly weighing a merger between Electronic Arts and Savvy Games Group to form a massive gaming conglomerate.
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General Gaming
John Buccigross says EA is ‘using some AI stuff’ in NHL 27 development
Veteran sports commentator John Buccigross has revealed that EA Sports used generative AI to simulate his voice for commentary lines in NHL 27.
2 min read
Gaming Industry and Business
Savvy Games Group CEO Brian Ward Steps Down Amid Transformational Growth
Brian Ward, the Chief Executive Officer of Saudi Arabia's Savvy Games Group since 2021, has stepped down from his position.
2 min read
Gaming Industry and Business
Brian Ward Steps Down as CEO of Savvy Games Group
Brian Ward is stepping down as CEO of Saudi Arabia's Savvy Games Group after leading the organization since its establishment in 2021.
1 min read
General Gaming
‘Most’ of Star Wars Zero Company Studio Bit Reactor Furloughed Ahead of Launch
Bit Reactor’s debut game Star Wars Zero Company released to strong reviews and high sales, but court filings and sources indicate the studio furloughed most of its staff weeks prior.
2 min read
General Gaming
Star Wars Zero Company Evolved the XCOM Formula With Character-Driven Permadeath
Developed by Bit Reactor, Star Wars Zero Company brings tactical turn-based strategy and deep character bonds to the Clone Wars era.
2 min read
Gaming Industry and Business
Reviewing Major Gaming Milestones and Industry Shifts Since the Launch of GTA 5
As the industry approaches the release of GTA 6, a look back at the past 13 years reveals massive shifts, including console platform expansions for Halo, numerous Skyrim ports, the collapse of E3, and pandemic-era market changes.
2 min read