Latest clearly sourced MAXGG coverage about advertising.
San Diego County has filed a lawsuit against AppLovin, alleging the company bypassed parental controls to serve children ads for adult dating services, alcohol, vaping, and sexual content, including a sexualized AI chatbot ad in a physics-based puzzle
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At the inaugural GamesBeat Insider NY event, industry leaders discussed integrating brand messaging into gaming without disrupting player experience, featuring insights from Ogilvy, Overwolf, JBL, Take-Two Interactive, and former Nintendo of America
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Discord announced two new advertising products on September 29: its first campaign measurement platform and a mobile-first video ad format. The tools aim to open the platform to smaller brands and game studios.
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Microsoft has filed a patent for a system that would display advertisements during Xbox game sessions, pausing at natural breaks like loading screens and menus. Players would earn ad-free playtime credits after watching ads.
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Disney has revised its subscriber agreements for Disney+ and Hulu to permit advertisements across every subscription tier, including plans marketed as ad-free. The change, effective June 18, 2026, allows limited promotional content on premium tiers, with
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Zynga has launched Zynga Ads+, bringing 100 leading casual mobile games into its advertising portfolio. The expansion targets high-quality gaming environments for brands seeking reliable ad placements.
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Microsoft has filed a patent for technology that could insert ads into console and PC games during natural breaks like loading screens and cutscenes, with players earning bonuses for watching.
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Microsoft has filed a patent for technology that displays advertisements during designated downtime moments in games, such as loading screens and end-of-round sequences, using an ad-credit system that grants players blocks of ad-free time.
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An advertising tech company has unveiled a new tool that places three-dimensional virtual products directly into livestreamed content on Twitch, Kick, YouTube Live, and TikTok Live.
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