Microsoft Patents Ad System for Loading Screens and Cutscenes

Microsoft's gaming division has filed a patent for a system designed to integrate ads into console and PC games without disrupting gameplay.

According to the patent description, ads would appear during moments that don't interfere with active play. Examples include cutscenes, loading screens, and pauses after boss fights. The system would identify these natural in-game breaks rather than relying on pre-defined triggers, with the game itself signalling when videos or banners could be displayed.

Players who watch ads would earn bonuses, and the patent indicates an option to avoid seeing ads again for a set period. The technology aims to determine optimal moments for ad display through a more complex process than simple timing rules.

It remains unclear whether Microsoft intends this system for free-to-play games, paid titles, or both. The patent filing does not indicate the company's timeline or commitment to implementing the technology. As of now, Microsoft has not announced plans to integrate this ad system into any of its games.