Xbox and IKEA Partnering on New Gaming Furniture Collection

Xbox has announced an unexpected partnership with Swedish furniture giant IKEA to create a new line of furniture specifically aimed at gamers. While a joint social media post revealed the collaboration, exact details regarding the full contents of the collection, pricing, and a launch date have not yet been announced.

A teaser shared alongside the announcement offered a glimpse at least two upcoming items. One item appears to be a cushion styled after a familiar controller D-pad, while another resembles a giant analog stick. Attendees at the upcoming gamescom event may get an opportunity to see the collaborative items in person, though reports note that it is best to remain skeptical of any unverified images making the rounds online until official details are released directly by Xbox or IKEA.

This collaboration coincides with a busy week of partnerships for Xbox as it celebrates its 25th anniversary. Alongside the IKEA furniture project, Xbox is also teaming up with McDonald's in the UK and Ireland. That separate food collaboration offers fans of franchises such as Halo, Fallout 76, Forza Horizon 6, Overwatch, World of Warcraft, and Candy Crush the chance to try themed menu items and secure in-game exclusives. McDonald's Chief Marketing Officer Tim Kenway expressed excitement about bringing iconic gaming worlds to life through themed food items, noting personal enthusiasm for Fallout's Blamco Cheesy Potato Bites. Further details for the McDonald's promotion are being shared through the official McDonald's app, while fans eagerly await more concrete information regarding what Xbox and IKEA have planned for their upcoming furniture lineup.