White House Rebrands AI as 'Super Intelligence' in Executive Order

The US administration has officially renamed artificial intelligence to 'Super Intelligence' through an executive order, according to PC Gamer. Major technology leaders including Sundar Pichai of Google, Dario Amodei of Anthropic, Mark Zuckerberg of Meta, Greg Brockman of OpenAI, Elon Musk of xAI, and Jensen Huang of Nvidia subsequently signed a White House Accord on Super Intelligence.

The rebranding announcement drew mixed reactions from the tech sector. Elon Musk publicly endorsed the terminology on X, though he reverted to using 'AI' less than eight hours later. Jensen Huang referenced 'super intelligence' three times in his own post about the accord. Sundar Pichai praised the administration while adopting the new terminology, and Mark Zuckerberg stated on Facebook: 'We believe superintelligence will create significant new opportunities for all people and businesses.'

Despite the high-profile endorsements, the practical adoption of the new terminology appears limited. As PC Gamer notes, outside of White House officials and certain media outlets, the rebranding has not gained widespread usage in the broader technology and gaming industries.

The accord's substantive focus centers on industry self-regulation. According to the signed agreement, 'In order to build a positive future for the American people and the world, we believe every company is responsible for developing its own technology safely and in a way that builds trust with customers and the public.' The accord states that participating companies will meet regularly to establish standards and best practices, but notably contains no provision for government regulatory oversight.

The self-regulation approach has drawn criticism from outside the signing companies. Microsoft co-founder Bill Gates told the New York Times that awareness of AI dangers remains extremely low across academia, think tanks, and policymakers. Gates stated: 'You can't rely on the industry to self-regulate here. I mean, it's just insane.' He emphasized the need for external voices to speak loudly about AI safety concerns given the industry's inherent conflicts of interest.