Take-Two CEO Strauss Zelnick speaks ahead of Grand Theft Auto VI launch

Strauss Zelnick, CEO of Take-Two Interactive, sat down for a fireside chat at GamesBeat Insider: Brands & Games in New York, marking his first sit-down interview with GamesBeat in many years.

The event took place as Grand Theft Auto VI enters its final stretch before launch. Rockstar Games' upcoming title is scheduled to release on November 19, concluding a development cycle spanning approximately 13 years.

Take-Two has positioned the GTA VI launch as a major cultural moment. The company described the debut as "expected to be the biggest entertainment moment of all time, not just for games but for all entertainment launches."

The GamesBeat Insider event, presented by Overwolf, represented the publication's first in-person gathering in New York. Zelnick's participation underscores the significance Take-Two places on the GTA VI rollout during what the company views as a pivotal period for interactive entertainment.

Grand Theft Auto VI will release on PlayStation 5 and Xbox Series X/S on November 19.