New publisher PUBLSH launches with Disco Elysium-inspired murder mystery Pera Coda

PUBLSH, founded by former Petrol marketing agency leadership, debuts with the episodic point-and-click mystery Pera Coda from Turkish studio Elyzio. The publisher aims for selective partnerships and four to five games annually.

PUBLSH logo and Pera Coda game artwork
Image source: GamesIndustry.biz

A new game publisher called PUBLSH has launched, co-founded in 2025 by Ben Granados and Samuel Clarke. Granados previously co-founded Petrol, a marketing agency that has worked with major gaming brands including Activision Blizzard, Bandai Namco, CD Projekt, Epic Games, Krafton, and Sony Interactive Entertainment.

PUBLSH's debut title is Pera Coda, an episodic murder mystery developed by Turkish studio Elyzio and its internal division Falan Studio. The game combines point-and-click investigative gameplay with psychological storytelling and draws inspiration from Disco Elysium. Pera Coda is scheduled to launch on PC in 2027.

The publisher describes its approach as offering "publisher-level leadership without publisher-level control." Clarke states that PUBLSH aims to publish "roughly four to five games per year," focusing on projects with development budgets below $20 million. "We want enough operational space to invest deeply in every studio we partner with," Clarke says. "We'd rather add high value to five development partners and games than be one of twenty partners on twenty games."

Currently funded by its founders, PUBLSH is considering bringing in outside investors who align with its long-term vision. The publisher's team brings experience in product strategy, business development, financing, platform relationships, and marketing execution.

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  1. GamesIndustry.bizEstablished publication · recorded Sep 23, 2026
    New publisher PUBLSH launches with Disco Elysium-inspired title Pera Coda