PUBG Debuts at ComplexCon with MGK's Floor 13 Apparel Collection

Krafton has announced that PUBG is making its debut at ComplexCon's 10th anniversary with an exclusive apparel collection created in collaboration with Floor 13, MGK's creative studio. The partnership marks the latest effort to expand PUBG's presence beyond the game into fashion and cultural experiences.

The PUBG x Floor 13 collection will be available exclusively to ComplexCon attendees on October 3-4 at the Los Angeles Convention Center. The apparel line includes shirts, sweatshirts, hats and other items featuring imagery from PUBG's world, built around the theme of luck and the number 13.

"This collaboration with Floor 13 marks a new chapter for PUBG, stepping outside the game and into fashion and culture," said Hyojung Lee, head of PUBG IP experience at Krafton. "ComplexCon is the perfect stage to bring this exclusive collection to a global audience and marks the first of many upcoming new experiences we have planned to bring the game to life beyond the screen."

Floor 13 creative director Jake Zottoli explained the collection's concept: "We chose to build a theme around the number 13 and the idea of luck. Thirteen has always carried this superstition of being unlucky, and 'Better Luck Next Time' felt like an idea that could resonate naturally with PUBG. We liked flipping that superstition and treating luck as something you create rather than something you're given."

PUBG's booth will draw inspiration from Miramar, one of the game's signature maps, and will feature an immersive experience anchored by a helicopter from MGK's live performances as a visual centerpiece and photo opportunity. This collaboration follows PUBG's March appearance at ComplexCon Hong Kong, where a partnership with Korean streetwear label Thug Club introduced fans to the Battlegrounds franchise through a capsule collection and live experience.