Diva Agency and Fourth Floor Launch Tech-Enabled Games Agency Partnership

Diva Agency and Fourth Floor have launched a new tech-enabled partnership designed to help developers, publishers, and games-adjacent brands access comprehensive marketing expertise across international markets. Effective immediately, the collaboration combines Diva’s specialism in creative fields, key art, trailer production, localization, out-of-home advertising, digital campaigns, public relations, social content, and integrated campaigns with Fourth Floor’s capabilities in influencer marketing, creative video production, social media management, and digital-first audience engagement.

Both agencies intend to remain independent while retaining their own identities, leadership, and client relationships, collaborating directly on international briefs and integrated campaigns. The partnership brings together each company's proprietary technology platforms and managed services, establishing a framework intended to support a wider global network of independent agencies. Clients will receive support across asset and content production, campaign strategy, creator partnerships, community management, and local market insight.

Diva CEO and co-founder Suzy Barnes noted that the two companies are natural partners with minimal crossover in their respective service arms, highlighting Diva's history of utilizing proprietary tech to service the triple-A and enterprise platform market from a boutique structure. Fourth Floor founder and CEO Rich Keith emphasized that influencer marketing, community engagement, and earned attention are now central to how games grow, noting that clients increasingly require these disciplines to be connected seamlessly across territories and campaign stages. Further partner announcements are expected to follow the launch.