ATLUS and FYE Team Up for Persona 30th Anniversary Merch and Livestream Plans Announced

ATLUS has announced multiple major initiatives to celebrate the 30th anniversary of the Persona series, including a partnership with collectibles retailer FYE and a comprehensive commemorative livestream event scheduled for later this month.

Starting September 20, 2026, FYE stores will feature window banners and displays alongside a selection of franchise merchandise. As part of the collaboration, FYE is offering an exclusive version of the Persona 30th Anniversary Jazz album by The Blueshift Big Band on translucent purple vinyl. Fans outside of local store locations can purchase the exclusive album and other merchandise directly through FYE.com. Additionally, the FYE location at Woodfield Mall in Schaumburg, Illinois, will host a special live performance by members of The Blueshift Big Band on October 3, 2026, at 11:00 AM CT, where attendees can win an autographed copy of the jazz album.

On the digital front, ATLUS will host a special livestream on September 20, 2026, at 7:30 PM JST (3:30 AM PDT / 6:30 AM EDT) on YouTube. The broadcast will provide information on upcoming events and merchandise, and it will feature the first performance by Shiori Sasaki, the new vocalist for Persona 4 Revival, singing one of the title's new tracks. Other guests slated for the livestream include Azumi Takahashi, Daisuke Namikawa, Jun Fukuyama, Kazuhisa Wada, Lotus Juice, and Lyn.

Ahead of the livestream, fans can also enjoy special lead-up events. To celebrate the 10th anniversary of Persona 5, the first five episodes of the anime adaptation will be made free to watch on YouTube, rolling out at a rate of one episode per day, with each remaining available for two weeks. The Daybreakers will also be available from September 19 to October 3, 2026, accompanied by thirty-minute radio sessions featuring voice actors running from September 15 to September 18, 2026.