Latest clearly sourced MAXGG coverage about Massive Entertainment.
Ubisoft has elevated its internal generative AI system Motherbrain to a global entity tasked with accelerating gameplay innovation across all titles, according to internal announcements and developer accounts.
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Ubisoft has reorganized Creative House 2, bringing together development teams across multiple studios to operate under the Massive Entertainment brand. The move includes The Division, Ghost Recon, and Splinter Cell.
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Natalie Francis, who previously led development at Avalanche Studios and held senior operations roles at DICE, is taking over as managing director of Massive Entertainment on October 1st, following leadership transitions at the Ubisoft subsidiary.
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