PlayStation-Themed Blind Boxes Launch at Target with Walmart Rollout Planned
YuMe releases three PlayStation blind‑box series available now at Target, with a nationwide Walmart release set for 17 October.

YuMe has made three PlayStation‑themed blind‑box lines available for purchase in the United States. The sets are called PlayStation Pocket Hero Series, PlayStation Bobble Hero Series and PlayStation All-Stars Hero Series.
According to the Push Square article, the author states: "I really dislike blind boxes. I guess the rise and rise of PopMart has made them ubiquitous, but I hate the idea that you can spend good money on a random item. I had a friend once who’d buy an entire bundle of blind boxes, just to guarantee she got the full set."
The author adds: "With blind boxes being the hot new craze, I suppose it was only a matter of time before PlayStation got its own line."
The article notes that the items are officially licensed but Sony is not involved in their production. It lists the three series as the options offered by YuMe.
Availability details are provided: "In the US, all three sets are currently available at Target, with a nationwide Walmart rollout planned for 17th October. (There’s no word on Europe in the press release.)"
The writer comments on the design: "While I personally don’t love the chibi‑style designs, they’re consistent with the type of figurines you find in blind boxes, so I’m not surprised to see YuMe adopt that look."
Regarding future plans, the source says: "The website mentions that these are all ‘Series 1’, so if they prove popular enough, I’d expect a second run featuring six different PlayStation characters in the future. (Sweet Tooth? Sly Cooper? Ellie?)"
The author concludes with a personal stance: "Even though I love PlayStation through and through, I’d personally never spend money on any of these – but like I said at the top of the article, I know these are really popular."
The piece ends with a poll invitation: "Are these something you’d be willing to collect? Am I just being miserable complaining about them? Let me know in the comments section below. Would you buy these PlayStation blind boxes? (206 votes) Yes, I'd collect the full sets9% I might get one for fun30% Nah, I'm not interested at all61%"
Sources
- Push SquareEstablished publication · recorded Oct 5, 2026I Suppose PlayStation-Themed Blind Boxes Were Only a Matter of Time
