Naphora Games Enters Soft Launch with Three Original Mobile Titles

Naphora Games Group has entered soft launch with three original mobile games following a comprehensive studio rebuild over the past year. The Riyadh-based company has launched Content Creator Mansion, Arototo, and Grapplo worldwide on Google Play, spanning the idle tycoon, puzzle, and endless runner genres.

The releases follow a major shift in Naphora’s business model. Until mid-2025, the company primarily operated as an investment label supporting external studios and providing centralised services. In July 2025, founder and executive chairman Saud Alblehed and co-founder Abdullah Almuhanna brought in Charles Bussy as partner and managing director to redesign the studio and its long-term strategy. Naphora subsequently moved away from third-party investment to developing, owning, and self-publishing original games from Saudi Arabia for global audiences.

Operating with a team of fewer than 50 people, the studio prioritises talent density, individual ownership, and rapid execution. According to statements provided to PocketGamer.biz, a fourth game is expected to enter soft launch in late September, with two more titles planned for the fourth quarter of 2026. The company expects to reach a total of six soft launches under its new model by the end of 2026, although its explicit goal is not necessarily to take every game to a global launch.