Microsoft Announces New 'Xbox Gear' Merchandise Line Celebrating 25 Years of Xbox

Microsoft has announced a brand new range of official merchandise titled 'Xbox Gear', designed to celebrate the history, creativity, and community that have shaped the Xbox brand over the past 25 years, spanning from 2001 to 2026. The initial lineup includes a variety of t-shirts, sweaters, hoodies, and hats available for purchase through the official Xbox Gear website.

At launch, the merchandise is organized into three distinct collections: Gloss, Est.01, and Blood Gulch. The items range from basic apparel featuring the new Xbox logo or 'Est.01' lettering to more elaborate designs celebrating the brand's history. Among the offerings, items like the Blood Gulch Hoodie are priced at $74.99. Microsoft has noted that additional drops are already planned to offer fans more ways to celebrate future moments and memories.

In addition to the new Xbox Gear line, the separate Xbox Game Studios Shop continues to offer merchandise dedicated to specific first-party franchises, including clothing options for properties like Halo, Gears, and Forza.