Selfridges London Hosts Full-Scale Grand Theft Auto 6 Store Takeover
Rockstar Games has launched a full-scale Grand Theft Auto 6 takeover at Selfridges on Oxford Street in London, featuring exclusive merchandise and a Ferrari flown in from Miami. Online queue numbers hit nearly 100,000 as items quickly sold out.
A full-scale Grand Theft Auto 6 takeover has arrived at London’s Selfridges store on Oxford Street in recognition of the imminent release of Rockstar’s next open-world crime-action game. The storefront was completely transformed as part of the promotional push in the United Kingdom.
Inside the historic department store, Rockstar Games installed supercars, neon lights, massive statues, and a range of game-themed merchandise. A classic Ferrari decorated in Grand Theft Auto 6 colors was reportedly flown in from Miami specifically for the London showcase. The product lineup includes t-shirts, bags, towels, hats, hoodies, mugs, keychains, and additional items.
The promotion generated significant demand both in-person and online. Close to 100,000 people joined an online queue to buy the themed merchandise. By 09:40 GMT, almost all of the exclusive items were already sold out on the Selfridges website.
Sources
- Insider GamingEstablished publication · recorded Nov 9, 2026Insane GTA 6 Takeover Arrives in London’s Selfridges Store