Canva launches first-ever gaming integration with Ads by Livewire

Gaming tech and media company Livewire has launched the Canva App Marketplace's first-ever gaming integration, allowing brands to purchase advertisements in and around games directly through Canva. Announced on September 8, the feature enables users creating designs in Canva to transform them into active gaming inventory ads. Users can select preferred formats, target audiences, and budgets, as well as preview their advertisements within real gaming environments.

Ahead of the official announcement, Livewire and Canva conducted a soft-launch of the Ads by Livewire feature on September 3. Self-serve campaign rates processed through the tool start at $500, with a $100 bonus available for new customers' first orders within two months of launch. At launch, campaigns are available in two formats—in-game billboards and interstitial banners—with additional formats planned for early 2027. According to Livewire co-founder and co-CEO Indy Khabra, the rollout begins with mobile inventory before expanding into PC and console games.

Khabra noted that the integration has been in development for a year, following an initial meeting between Livewire and Canva in September 2025. The partnership aims to lower the barrier of entry for advertising in the gaming ecosystem, opening access to Canva's user base of over 265 million people. Livewire is also sponsoring the upcoming Canva World Tour, where a dedicated video will teach users how to convert Canva designs into gaming ads. Alongside these developments, Livewire has added gaming advertising veterans Zach Hahn as executive vice president of North American sales and Ryan Dow as executive vice president of strategic partnerships.