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game marketing

Latest clearly sourced MAXGG coverage about game marketing.

A grid of game titles showing naming similarities like Duskfade, DUST Origins, and other overlapping generic names on Steam.
PC Gaming

Why Steam's Game Names Have Become Forgettably Generic

As Steam's library explodes, developers increasingly copy naming trends from other games, creating a sea of interchangeable titles. Marketing experts explain why this matters and how better names can help games stand out.

3 min read