Tag

gaming marketing

Latest clearly sourced MAXGG coverage about gaming marketing.

Saylor and Mutiny creative agencies merge announcement

Gaming Industry and Business

Saylor and Mutiny merge into fandom-focused creative agency backed by Shamrock Capital

Two Los Angeles-based creative agencies have combined into a single platform, with gaming-focused Mutiny becoming Saylor's dedicated gaming division. Shamrock Capital, a media and entertainment investment firm, is backing the merger.

Oct 2, 2026 2 min read

Panel discussion featuring speakers from Ogilvy, Overwolf, and JBL at GamesBeat Insider event

Gaming Industry and Business

GamesBeat Insider Series explores how brands can authentically advertise in games

At the inaugural GamesBeat Insider NY event, industry leaders discussed integrating brand messaging into gaming without disrupting player experience, featuring insights from Ogilvy, Overwolf, JBL, Take-Two Interactive, and former Nintendo of America

Oct 2, 2026 4 min read