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esports sponsorship

Latest clearly sourced MAXGG coverage about esports sponsorship.

Esports

Thunderpick Becomes Presenting Partner of 2026 Esports Awards with Year-Round Role

Thunderpick will serve as presenting and official iGaming partner of the 2026 Esports Awards under a 12-month deal, presenting three awards and supporting content throughout the year.

Oct 1, 2026 1 min read

Esports

KPL Partners With Serta on Smart Sleep Technology for esports Athletes

China's King Pro League has signed Serta as its official smart sleep partner for the 2026 season, marking a growing trend of recovery-focused sponsorships in competitive gaming.

Sep 24, 2026 2 min read