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business strategy

Latest clearly sourced MAXGG coverage about business strategy.

Illustration of three overlapping circles representing team, games, and audience for indie studio management
Gaming Industry and Business

How Indie Studios Should Build Beyond the Game Itself

Business coach Martijn van Zwieten argues that indie founders must develop studio structures and processes alongside their games. His framework, FIRM, outlines four pillars of management to drive focus, alignment, and accountability.

3 min read