Latest clearly sourced MAXGG coverage about AppLovin.
San Diego County has filed a lawsuit against AppLovin, alleging the company bypassed parental controls to serve children ads for adult dating services, alcohol, vaping, and sexual content, including a sexualized AI chatbot ad in a physics-based puzzle
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AppLovin filed for a temporary restraining order against Unity, alleging the company harvests bidding data through its Ad Quality SDK without permission and uses it to train ad auction models.
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Microsoft is reshaping its gaming division with major staffing reductions and studio reorganization, while the mobile ad platform's game acquisitions reveal how data drives industry deals.
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AppLovin CEO Adam Foroughi revealed at the All-In Summit 2026 that the company's platform ad spend has grown 60% year-over-year to approximately $20bn. Foroughi argued that personalised advertising in mobile games represents greater economic opportunity
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Amit Carmi, co-founder and CEO of Sett, breaks down how artificial intelligence tools and agents are reshaping user acquisition, creative generation, and campaign management for studios.
2 min read