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Activision Blizzard

Latest clearly sourced MAXGG coverage about Activision Blizzard.

Xbox cloud gaming service interface displayed on a television screen
Xbox

Microsoft Canceled Its Cloud Gaming Controller, Report Says

Microsoft scrapped plans for a dedicated Xbox cloud gaming controller, according to The New York Times. A Microsoft spokesperson denied the cancellation was tied to regulatory pressure from the Activision Blizzard deal, but offered no alternative

1 min read
Xbox logo with Halo and Activision branding
Xbox

Halo's Next Game Moves to Activision as Xbox Consolidates Studios

Microsoft has announced that Halo Studios will move under Activision Blizzard, with a new purpose-built team developing the next Halo game separately from Call of Duty. The restructuring includes 268 layoffs at Halo Studios and affects multiple Xbox

2 min read
Gaming Industry and Business

Xbox Tests Ad-Supported Cloud Gaming as Microsoft Builds Cross-Platform Advertising Business

Microsoft began a limited Insider test in July that lets players stream owned Xbox games via cloud with pre-roll ads and one-hour sessions. The experiment aligns with research showing player preference for opt-in, non-disruptive ads, but the company has not linked the test to its Xbox Media Solutions advertising division.

2 min read