Ludus: Merge Arena Hits $50m Revenue Milestone

Mobile games developer Top App Games has confirmed that Ludus: Merge Arena has surpassed $50 million in gross turnover since launch.

The game earned $29 million during the first half of 2026, with Q2 delivering a record $14.8 million. That represents a 5.2% increase over Q1. Top App Games noted that if Q2's performance sustained across a full year, annualised gross turnover would reach approximately $59.2 million, though the company clarified this is not a formal full-year forecast.

Ludus has expanded considerably since soft launch. The game now features more than 100 heroes, up from 25 at launch, and has grown its player base to over 12 million. July metrics showed 765,684 monthly active users and 127,491 daily active users. Players averaged 3.2 sessions per day, with more than 403,000 sessions opened daily. Payer conversion stood at 5.1%.

Recent content additions include Clan Wars, Hero Perks, Divisions, and a collaboration with Warcrow from Corvus Belli. Top App Games reported a 31.6% month-zero gross return on advertising spend in July and plans further content updates and competitive events for the second half of 2026. The studio has also completed development on two unannounced titles.