Level 5 CEO Apologizes for Using Generative AI in Showcase Reveal Material

Level 5 chief executive officer Akihiro Hino has issued an apology to players and fans regarding the production of recent company showcases. The studio head admitted that generative artificial intelligence was utilized to create promotional material for recent game reveals. The controversy directly impacts major franchises associated with the developer, including Professor Layton and Yo-Kai Watch.

Video Games Chronicle reported that the apology followed the public discovery of generative AI usage during the recent Level 5 broadcast event. For fans of these long-running puzzle and RPG series, the reliance on automated generation tools has raised questions about future asset creation and promotional transparency. Level 5 has not yet clarified whether generative tools were used within the actual game code or restricted solely to marketing presentations and promotional reveals.