Brazil Games Expands International Reach With Showcases at Gamescom and Tokyo Game Show

Brazil Games is bringing 31 games developed by Brazilian studios to the Tokyo Game Show, following a recent appearance at Gamescom where the organization showcased 35 titles. These international showcases form part of an export program established by the Brazilian Game Companies Association, known as Abragames, in partnership with the Brazilian Trade and Investment Promotion Agency, Apex Brasil. The initiative aims to expand the global reach of Brazilian titles as many international companies navigate funding losses and layoffs.

The Tokyo Game Show trip marks Brazil's second appearance at the event, featuring a dozen playable games in its booth. The delegation includes 30 companies comprising 21 studios and 55 professionals. Patricia Sato, program executive manager at Brazil Games, noted in an interview that the organization is still collecting data from Gamescom in Cologne, Germany, where a record number of 78 Brazilian companies participated alongside over 100 industry entrepreneurs and professionals.

Sato highlighted that preliminary qualitative feedback points to stronger engagement and increased visibility across Brazilian booths, including the newly launched Brazilian Indie Pavilion. Beyond Gamescom, the export program's strategy connects developers with investors, publishers, creators, and media across Asia and other global markets. Brazil Games also showcased titles earlier this year at the Game Developers Conference in San Francisco and Gamescom Latam in Sao Paulo.

Addressing the broader industry climate, Sato explained that while Brazil is not entirely isolated from global economic pressures, the region is showing resilience. External development companies in Brazil are receiving increased requests for proposals and international service contracts. Immediately following Gamescom, 15 Brazilian companies participated in XDS as part of the country's largest service provider delegation to date. Sato views emerging markets as spaces for growth rather than a widespread crash, driven by rising local adoption and international service opportunities.

Looking ahead, Brazil Games intends to participate in more international events next year, broaden the scope of its export program, and support studios at various stages of export maturity. The organization also plans to release the findings of a new national industry survey later this year to confirm the growth scale of Brazilian game companies.